Zai: we crafted a new visual identity for Zai, a Kuwait-based clothing brand that emphasizes nature, elegance, and sustainability. The custom logotype features gentle word movements intertwined with floral-inspired shapes, capturing the brand’s soft and natural spirit. A distinctive sunflower element was developed to serve as a pattern across packaging and promotional materials, adding a cohesive and recognizable touch. The color palette centers around a refreshed green tone—chosen to reflect nature, growth, and Zai’s commitment to sustainable fashion.
Thank You
